Quark Web-to-Print System
Speed Up Delivery of Brand-compliant Materials Over the Web
Quark Web-to-Print System™ helps marketing organisations, advertising agencies, marketing communications firms, and print service providers reduce cycle times and production costs in creating personalised marketing materials. Our solution lets your field offices create marketing materials for multiple media types — print, Web, and digital — while preventing changes that violate your branding and design guidelines. Your internal and external stakeholders start with a template you create, and then edit text and images through our easy-to-use Web applications.
This approach significantly reduces production time and eliminates review cycles. The solution provides:
- Fast creation of reusable, branded templates for brochures, data sheets, white papers, catalogues, circulars, flyers, Web banner ads, and other materials
- Centralised management and version control of templates and assets
- Web-based creation of personalised marketing collateral and catalogues, along with Web-based creation and automated versioning of print ads for magazines and newspapers
- On-demand Internet- and intranet-based ordering of small sets of customised printed marketing collateral
- Automation of publishing to print, Web, e-mail, and mobile devices
Benefits for Marketing Departments:
- Increase response rates to marketing campaigns by more than 20%
- Increase marketing-driven revenues by 20% or more
- Increase average order size by more than 15%
- Significantly reduce cycle times and production costs
Source: InfoTrends, "Trans Meets Promo — is it more than market hype?" 2008
Benefits for Agencies and Marketing Communications Firms
- Consistently meet deadlines
- Reduce creation time for variations of print advertisements by up to 80%
- Increase customer retention by enabling direct customer interaction in the creation and editing of marketing materials, reducing production time, and eliminating review cycles
Source: InfoTrends, 2009
Benefits for Print Service Providers
- Increase customer retention
- Increase revenue by up to 10%
- Increase your margin by over 5%
- Increase print volume by up to 10%
Estimates based on productivity improvements and cost savings using a Web-based, on-demand system.
Variable Data Printing
Automate the production of highly personalised communications with images and text that vary based on thousands of recipients.
Automate the creation of multiple versions of an ad that vary based on the specifications of different publications.