Autumn Cuellar has had a long and happy history with XML. Her first degree is in Biomedical Engineering, which led to a role as a researcher at the University of Auckland in New Zealand. There Autumn co-authored a metadata specification, explored the use of ontologies for advancing biological research, and developed CellML, an XML language for describing biological models. Since leaving the academic world, Autumn has been delighted to share her enthusiasm for XML in technical and enterprise applications. Previously at Design Science, her roles included MathML evangelism and working with standards bodies to provide guidance for inclusion of MathML in such standards as DITA and PDF/UA. Now at Quark Software, Autumn provides her XML expertise to organizations seeking to hide the XML for a better non-technical user experience.
• Content Automation
• Structured Authoring
• XML and Metadata
Both an engineer and a layout artist, Matthias bridges the gap between technology and people. Before joining Quark, Matthias pioneered print, Web and multimedia products for multiple German publishing companies. Since 1997 he has played a central role in shaping Quark’s desktop and enterprise software. Since 2003 Matthias has focused on interactive and digital publishing solutions. He is a university lecturer, an active participant in design and publishing communities and represents Quark in the Ghent PDF Workgroup. Matthias is a frequent speaker at seminars and conferences worldwide, helping both individual designers and large organizations uncover the possibilities and implications of digital publishing, including the business considerations, design and technology implications and business capabilities offered by digital design and publishing tools.
• Design and Publishing Solutions
• Interactive Design and eBooks
• QuarkXPress for Experts
• Digital Publishing, including app creation and HTML5
Mark Lewis is a content strategist, author and DITA Metrics educator. He is recognised throughout the industry for his ability to prove the business case for moving static content to XML and intelligent content. Through design metrics, his approach can prove alignment across content strategy and corporate strategy. Mark’s experience spans a variety of industries including life sciences, finance, aviation and oil and gas. Mark started the DITA Metrics community to promote the sharing of metrics, ROI and case studies. In his book DITA Metrics 101, Mark's cost models offer a framework to determine the savings possible with enterprise-wide DITA implementation. He is also a contributing author of DITA 101 Second Edition and a technical reviewer of Managing Enterprise Content: A Unified Content Strategy, both by the Rockley Group. Mark is a STC Associate Fellow.
• XML and DITA
• Technical Communications and Technical Writing