In this webinar, SiriusDecisions’ Peter Ostrow shares how high-performing organizations rely on sales asset management platforms to address their sales enablement challenges. From developing powerful project sponsorship for adopting a sales asset management solution to managing the RFP and vendor selection, you’ll learn how to ensure that your company activates buyers through their journey, and empowers sellers through their cycle, with maximum efficiency and effectiveness.
In this Webinar you will learn:
- Why sales enablement is more than just sharing content between sales and marketing departments
- Which content types are valued most by buyers at each stage of the buyer journey and attributing content to revenue
- How sales asset management fits into broader sales enablement initiatives
- Ensuring you select the most appropriate vendor for your sale asset management requirements